RIA Brand Refresh
Weiss, Hale & Zahansky partnered with Artemis for a rebranding initiative. With years of positive client experiences to draw upon, the new brand highlights the hyper-personalized service clients receive. Thank you notes serve as the launch pad giving the audience a sense of the peace of mind that’s possible with the right partner.
ROLE: Creative direction, identity design and copywriting
Brand guide
A series of 13 unique ads in local papers ran featuring different WHZ client experiences
The brand expression
The new brand is framed around the concept of authentic relationships. It’s more than dollars, savings, and returns – it’s about life experiences and how a thoughtful, well-planned financial plan can impact it. How does it feel to have a great advisory team working in concert with your goals?
The “special sauce” clients experience, seen here as headlines for print ads
Website hero photography; relaxed, relatable and inviting
“Artemis outperformed other agencies with their strategic approach, blending art, copy, and distinct messaging based on our input. This led to superior results.”
— James Zahansky, Principal & Managing Partner