Process
Phase one - The aim
Getting clear on your target
Discovery
We'll dig into your vision and story, then ask the uncomfortable question: "Why aren't people connecting with this?" Together, we'll pinpoint what makes you different (like really different) and carve out your position in the market. The goal? Uncovering the nuggets of truth about your business that’ve been hiding. Those are the seeds we'll grow into a brand expression that delivers what you’ve been dreaming about.
Phase two - The arrow
Sharpening your point
Development
Now that we know where we're aiming, let's sharpen your arrow. This is where things get real. We'll take all the discovery insights and start building something you can see and feel. Expect moodboards, color palettes, and words that don't sound like everyone else in your industry. We might ruffle some feathers, but that's the point—creating a brand that stands for something usually means standing out.
We'll craft the strategic elements that give your business the momentum and precision to:
Stand out in ways your competitors can't copy
Communicate with crystal clarity what makes you worth choosing
Phase three - The shot
Hitting the bullseye
Delivery
Time to see your refined brand in action. We'll create tangible assets that make an impact. Based on your needs these could include:
Logo and visual identity that stands the test of time
Business materials people actually keep
Marketing collateral that speaks directly to your ideal clients
Digital presence that works even when you're not
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Expect this process to take 2-3 months based on the alignment of schedules. Discovery is the most time intensive phase requiring approximately 8 hrs of meetings.
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Minimum level of engagement starts at $5k, but most work will cost between $20k-50k depending on scope
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If you aren’t happy, we aren’t either. We’ll work to get things right or return your money.