Process
Step one: Brand Discovery
If you are starting from scratch or refocusing an established brand, digging into the backstory of who you are and who you serve is where the work begins. Understanding your target audience and the position you want to take in the market will guide your brand and marketing efforts. Artemis will facilitate a working session (approx 8 hrs) to uncover answers that will connect the dots to ensure marketing dollars are invested wisely. With a roadmap in hand you will be clear with who you are, what you do, and how to effectively communicate that to your audience.
After the working meeting, I will take 2-3 weeks to build a brand strategy guideline for you. What that includes is:
Defined overarching philosophical heartbeat
Messaging examples (how you talk about who you are)
Personas (who your business is targeting)
Brand inspiration mood board (what will inspire your visual brand personality)
Goal timeline and action plan
Starts at $15k
Step two: Design
Once your brand strategy has been established, we can expand on the insights we’ve discovered to develop a visual style, personality and voice. I’ve worked with businesses in all phases of maturity, from just born to been around for years. Each project is unique in its scope and breadth, but here is a list of deliverables to give you a sense of what I’ve worked on in the past:
Logo + identity development
Business cards, stationery, etc.
Brochures + Posters
Whitepapers/Case studies
Trade show signage
Interactive PDFs
Websites
Logo and identity work starts at $10k