Branding for niche RIA’s
Where RIA brands evolve to be the absolutely obvious choice
Artemis is for successful RIA’s who've outgrown their brand and are ready for a reboot. Through embracing what makes you distinct (and less like Morgan Stanley), we'll build your next evolution – one that establishes you as the obvious expert. Your brand should be as unmistakable, ambitious, and imaginative as you are. Obviously.
“Unsure of where to focus our attention, Artemis captured and clarified our ideas into a clear brand strategy. As a result of the work, I feel more inspired and aligned with our purpose and I know what steps are next. Worth the investment.”
Margrett Lewis // Survivors for Good
Areas of expertise include:
Niche selection support
You’ve been in the advisory space long enough to see that being a generalist is a street fight. Honing in on an audience with a specific problem you can solve will give you the focus you need to speak to someone vs everyone. It’s time to go deep, not wide.
Refresh
Business has evolved through the years but you notice sales slipping or you aren’t attracting the audience you want. It might be time to reassess the brand. Taking stock of where you are and where you want to be, we’ll set the stage to get you back on track.
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A refresh is when a brand modernizes its image while maintaining its core identity and strategy. Think creative revamp. While a rebrand is an overhaul of the brand's identity and strategy. Think creative + strategic reset.
Rebrand
It was good at the beginning, but you’ve outgrown your brand and it’s time rethink your messaging and audience. Keeping what is true to your story, we will develop an updated brand that speaks to your audience and highlights your unique perspective.
Featured work
Brand strategy and identity development of Impact Army, an impact-focused financial advisory group.
Previous clients:
Street Cred
“After working with Artemis, I am incredibly clear about what work I want to do and the people and organizations with whom I want to work. This was absolutely untrue two months ago. I have a framework that I can quickly use to assess whether work is the right fit and it feels oh-so empowering in guiding my work moving forward. This was truly transformative.”
— Betsy Peterson // Equity Leadership Executive Coach
“I hired Artemis to create the identity and logo for my consulting business. Molly did a fantastic job gathering input and then working collaboratively to capture the essence of my brand. I am thrilled with the results. Not only did she impress me with her creative designs, but she worked in a timely manner and made the process fun!”
— Shawn Becker, MD // Silvercat Advisors
“Molly is my go to when it comes to design–her work wins clients, drives business and often delights the viewer. She is wise, collaborative and dedicated. When you work with her it is easy–she is a clear communicator, offers great feedback and most importantly she is a really nice person.”
— Ingrid Maltrud // IM Consulting