Hell yes: A brand poem

Been in business for three years or so,
think it’s time we let this DIY brand thing go.

I’m down with the fonts and I don’t mind the colors,
what’s not working for me, is the branding Brother.

Our vibe is edgy, educated and hip,
what we’ve got here looks like was built in a messed up internship.

We need a brand that speaks to our tribe,
something that inspires and ignites a bonfire inside.

We need a brand that’s authentic, honest and brave,
one we can embrace and send out a shockwave.

Where do we start? What’s even step one?
Our branding ideas form a lump sum of none.

It’s time we invest in our future, it’s time we get real.
We’re hiring an expert and that’s the deal.

We’re at a pivotal moment and I can smell our success,
we just need to let go and embrace a hell yes!